English online training course : everything you need to know about ARPP and its rules !

Are you a new player on the French market or do you simply need more information? You want to better understand who ARPP is and how it works?

What is the difference between a copy advice and a pre-clearance? For which media is the pre-clearance mandatory?

How can you be sure that your creation will be approved quickly and without any unpleasant surprises? What are the main ethical rules to know and the pitfalls to avoid? What are the rules specific to France?

If you have all these questions and many more, our new 100% online training course entirely in English is for you! The 1st date is scheduled for June 8, 2021!

2 hours. 110 euros for member and 128 non members.

Register quickly by contacting Clotilde Swinburne : https://www.arpp.org/contact/


GOALS

  • Understand what is ARPP and how it works
  • Make the work with ARPP easier
  • Understand all the different levels of approval of your ad
  • Know the principal rules and avoid main pitfalls
  • Insure a quick and secure approval of your ads

TRAINING PROGRAM

1°/Presentation of ARPP

  • History
  • Composition
  • Copy advice
  • Pre-clearance : classic, express, premium
  • The Jury
  • Training sessions

2°/ The principal rules

  • Taste and decency rules
  • Greenwashing
  • Eating Behaviors
  • Security and dangerous behaviors
  • Alcohol
  • Food advertising
  • Gambling
  • Smartphone ads
  • French language in advertising
  • Influencers and digital advertising