Occult Sciences Code
In addition to the applicable rules, advertising that refers to the occult sciences, in whatever way or form, must comply with the following ethical rules:
« Commercial communication, unless justified, must prohibit any exploitation of the feeling of fear … or any exploitation of superstition … »
Article 4 ICC Code .
No advertisement should mention:
- Explicit or implicit guarantees of result,
- Infallibility, impossible promises, (e.g. “fulfillment of your vows”, “solution to all your problems”, etc.),
- Ability to dominat e chances/ general probabilities,
- Magic or sorcery,
- Influence on free will (e.g. bewitchment) or on the feelings of others (e.g. return of affection or love from them),
- Particular competencies in fields requiring a specific title or knowledge (such as health, justice, business, employment sectors etc.), « knowledge » or « science« , when the real content of it is not specified (e.g. whimsical diplomas not issued by the State),
- Predictions made, when they cannot be proved by the documents published, or be authenticated by a ministerial officer, or by the reference to a relevant proof, (in that case, it will have to be mentioned explicitly in the advertisement,
- « personal » horoscopes when these are not the subject of an individual study (e.g. circulars, standard texts, etc.).